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To advertise means to bring a product or service to the attention of potential and current customers. |
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Fact 1 - Internet advertising is now the most efficient available method to advertise directly to local customers. Every day more customers are relying on the web to find businesses that provide the services they are looking for in the immediate area where they live. |
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Fact 2 - There are 3 billion searches per year for local businesses in the United States alone, which according to the Kelsey Group is expected to grow on a rate of 150% per year. Of those 3 billion searches, 25% are ocurring on yellowpages, classifieds, etc. that is $750 Million spent through local internet searches. |
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Fact 3 - By 2016 is estimated that 75% of all searches will be conducted online. That is why in recent times Yellow Pages book, newspapers and other means of direct advertising have witnessed a big drop. It's easy for a customer to use their computers and mobile devices to search for what they need on the spot. |
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Fact 4 - Internet users in the United States have reached an estimated 220,141,969 in 2008 which is an increase of 130.9% since 2000. That means more and more people in the local communities rely on the internet for their day to day needs. |
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